@techreport{forrest2023fromcuriosit,
  author      = {Forrest, Paul},
  title       = {From Curiosity to Capability: the early enterprise generative AI adoption playbook},
  institution = {Ecaveo Services Ltd},
  series      = {Enterprise AI, 2023 to 2024},
  year        = {2023},
  month       = {01},
  pages       = {22},
  url         = {https://papers.ecaveo.com/from-curiosity-to-capability-early-enterprise-generative-ai/}
}