@techreport{forrest2023theunitofado,
  author      = {Forrest, Paul},
  title       = {The Unit of Adoption: why Organisations Adopt Configurations, Not Models},
  institution = {Ecaveo Services Ltd},
  series      = {Ecaveo Working Papers, AI Adoption: The Higher-Order Issues},
  year        = {2023},
  month       = {03},
  pages       = {26},
  url         = {https://papers.ecaveo.com/the-unit-of-adoption-why-organisations-adopt-configurations-not-models/}
}